Midwest House at SXSW is a showcase of Midwestern talent, culture, and innovation. In 2024, Chicago Day at Midwest House brought together startup founders, venture capitalists, musicians, artists, actors, and influencers for a high-energy experience highlighting the city’s food and innovation ecosystem. The activation featured iconic Chicago brands and talent including the Chicago Bears, Sophia Bush, Nicor, ActiveCampaign, Shure, and Garrett Popcorn.
Roles: Experiential Producer & Content Lead
I produced sponsored content segments featuring Sophia Bush, Nicor Gas, Garrett Popcorn, and the Chicago Bears, and created content asset kits for brand partners. I also coordinated interviews for the Shure podcast booth and secured sponsor participation in the activation.
