Midwest House at SXSW is the only showcase of talent in the Midwest. Back by popular demand, Chicago Day at Midwest House, brought together talent and innovation from Chicago's food sector where venture capitalists and startup founders could mix and mingle with musicians, artists, actors and influencers.
At SXSW 2024, Midwest House served as an experiential embassy of the midwest with a spotlight on Chicago icons: NFL Chicago Bears, Sophia Bush of Chicago PD & One Tree Hill, Nicor, Active Campaign, Shure, and Garrett Popcorn.