To spotlight Chicago’s programming for the Gen Z VC Summit audience, The Innovator’s Journey was developed as an immersive campaign inspired by traditional tarot decks. The concept came to life through a custom card deck, branded photo moment, and live tarot card reader integrated into the summit experience.
Roles: Creative Director & Experiential Marketing Lead
As head of marketing, I developed the tarot concept end to end, directed designers, and brought the campaign to life on-site through experiential elements, street interviews, and a photo activation.
