Chicagwa was an unconventional advertising campaign developed by the City of Chicago in partnership with World Business Chicago to brand one of the city’s most essential resources: fresh water from Lake Michigan.
Roles: PR Manager & Content Producer
I managed PR for the press event celebrating the campaign launch, produced social content featuring former Mayor Lori Lightfoot, and supported citywide promotion of the campaign.
Read the press release
AdAge reports, "The City of Chicago branded its own water."